The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick Summary
1-Sentence-Summary: The Art Of Social Media is a compendium of over 100 applied tips to treat your social media presence similar a business and use a bottom-upwardly approach to get the attending your brand, product or concern deserves.
Read in: 4 minutes
Favorite quote from the author:
Guy Kawasaki is a proper noun that rings a bell for most anyone. Yet, most people don't know why he originally became a public effigy.
In 1983, Guy joined Apple, and became their chief evangelist, responsible for the marketing of the Macintosh at the fourth dimension. As an evangelist, it was his job to spread the word about the Macintosh through articles, talks, speeches, demonstrations and presentations.
In this way, Guy created a base of incredibly loyal fans and customers, who spread the word equally much as they could on their ain, thus generating huge network effects.
Over the years he'due south become an angel investor and skillful in social media, equally he was involved in many platforms early. The Art Of Social Media is his practical guide to helping people succeed in this industry.
Here are three very actionable lessons for your own social media presence:
- Treat your social media with professionalism.
- Provide content your fans want to see, non only what you lot desire to create.
- Let your various accounts talk to each other for cross-promotion furnishings.
Ready to become a social media maverick? Allow's do this!
If you lot want to save this summary for later, download the gratuitous PDF and read information technology whenever you lot want.
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Lesson 1: Treat your social media presence like information technology'due south a business concern.
Why does your softball team never win and make information technology to the top of the league?
Considering information technology's your hobby.
Be honest. You don't take it seriously. You want to go to softball, hang with friends, throw some assurance, and drinkable a few beers afterwards. That's okay.
Only and then you shouldn't mutter about never winning. If you want to win, you'll have to first training seriously. Double practice, show upwards early on, stay late, round up the team, and actually focus on ironing out those mistakes.
Yes, whether in sports, or in social media, if you desire to succeed, y'all'll take to treat it as if yous're trying to get pro.
And so remove your WhiskeyWilliam handle, drunken party profile pic and stop posting jokes about your mum-in-law.
Employ your full name (for case my website is niklasgoeke.com, so people will think my name and get-go googling information technology), make certain your picture clearly shows your face and you grinning, and start posting things that are relevant to the people y'all want to connect with eventually.
Lesson two: Give your fans content they want to see, not only what you want to create.
Speaking of content, nigh people use their Facebook profile similar it'due south a megaphone for their opinions.
It'south not.
You're better than that.
Who cares about notwithstanding another rant about Donald Trump, or what you think of the latest Miley Cyrus scandal? Exactly, no one. Just like you don't read that stuff when other people mail service it, no one will read yours, if y'all do the aforementioned.
That doesn't mean you lot can't say what you think on social media, but make it a mix.
Give your opinion on things that affair. For case if y'all desire to found yourself as an Apple expert, give detailed reviews of specific features of the latest iPhone and why you retrieve they're practiced or non.
In addition to your own reviews, share things with people they want to see or learn most.
You can observe out what people are already discussing with tools like Buzzsumo, which show yous the most shared manufactures on whatever topic, and then re-mail service those and start talking about them with your fans.
Don't just spout off opinions. Mix and match your own unique perspective with content your audience wants to come across.
Lesson 3: Permit your different accounts talk to each other for cross-promotion.
First of all, when I say different accounts, I don't mean 10. I hateful 2, or maybe iii. Nosotros've all been there. Nosotros signed up for 10 different platforms and ended upwardly then overwhelmed with maintaining them all, that we somewhen dropped all but iii.
If you've already got that behind you, then proficient, let's work with the three you've got.
If you're just starting, avoid this mistake. Choice 2 and be done with it.
Facebook and Instagram. Twitter and Snapchat. Youtube and a blog. It doesn't matter. Have 2 accounts on social media platforms yous like, and then drive your audience from 1 to the other.
I see this all the time on Instagram these days. Someone posts a video announcing that they're gonna exist sharing something on Snapchat. If you want to observe out, you have to follow them there, and vice versa.
You can transport people to your weblog from Twitter, and people to your Twitter from your blog. Utilize every chance you get to cross-promote yourself and you'll build your audience a lot faster.
The Art Of Social Media Review
Anybody is a media company. The toll of starting to market to an audition is cypher. You can first a TV show today, cheers to Youtube, self-publish a novel, thank you to Amazon, release your own music on Soundcloud, or mail service your photographs on Instagram.
Self-branding is real. Whether y'all like the term "personal brand" or not, people are making hundreds, thousands, in rare cases even millions of dollars through social media, because they jumped on the content train early.
The best office? All of these platforms merely get more than valuable as they get bigger. Yes, you'll have to work to stand out, but that's always the case.
At 1.5 years quondam, The Art Of Social Media is already a fleck outdated, only the fundamentals remain the same. Many of his tips utilize today, and if yous're a social media newbie, it's a smashing and lite read with a lot of return for your money.
The summary on Blinkist is way also brusk, I call up, and then go direct for the volume.
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What else tin can y'all learn from the blinks?
- How to go your contour'southward URL correct
- Where to find skilful content
- How to come upwards with practiced titles for your posts
- Why "centre candy" is of import
- Which services make cross-promotion easy
- What networks help your blog get more than exposure
- How to create your own TV show
Who would I recommend The Art Of Social Media summary to?
The 14 twelvemonth old, who's on all social media, but just consumes content and doesn't put whatever out in a strategic way, the 42 year old with a solar day job, who thinks information technology's "also late" to join social media, and anyone who can't find annihilation meaningful when they google their own name.
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